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Beauty Industry

The End of Beauty Sampling?

After Covid-19, will in-store beauty sampling ever be back?

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By: Marie Redding

Senior Editor, Rodman Media


The Covid-19 pandemic may have changed beauty sampling forever — and the way beauty shoppers, at retailers such as Sephora, love to “play” and try before buying. 

Allure just declared, “Swatching, swiping, and slathering simply do not exist in a post-COVID-19-lockdown world,” after speaking to Cassandra M. Pierre, a physician specializing in infectious diseases.

The article, The Future of the Beauty Tester: Say Goodbye to In-Store Sampling, has us thinking about what beauty retailers will do — as Ulta and Sephora turn to using more digital tools.

The article provides a glimpse into what the future might hold, and it’s not all bad — we might expect to see more “no-touch” testing, single-use samples, subscription boxes, and an increasing use of artificial intelligence. 

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